Connect with partners and learn the latest in the technology industry through this special track of sessions held pre-conference.
Collaborative Learning Experience brought to you by ASAE Alliance Partners:
Schedule at a Glance
Monday, December 2
The Next Generation of Association Technology
Keeping the Competitive Advantage with Technology
Key Ingredients to an Integrated Experience3:00-3:15PM
The Necessary Evolution of IT4:00-5:00PM
The Next Generation of Association Technology: Keeping the Competitive Advantage
From the minute you pick up your phone in the morning to the moment you tell Alexa “good night,” your days are filled with hyper-personalization: customized experiences based on your history, behavior, and preferences. Because of hyper-personalization, your members are starting to ignore any outreach that doesn’t hit a high-relevance threshold. Analytics, data science, and artificial intelligence are becoming more accessible and are having a profound impact on the organizations that embrace them. Learn how you can leverage these technologies to improve staff efficiency, maximize growth, and increase member retention.
Key Ingredients to an Integrated Experience
Your members see you as a single entity—whether they visit your website, read your email, or attend an event. They expect that the handoffs between your IT systems are invisible and painless—that the data in each is shared, allowing you to see them (and serve them) holistically. How do you see your members? Fragmented: an event attendee, a community member, a certificant, and a volunteer? Or as a whole: a highly engaged member? Learn the keys to successful integrations, how to deliver the experiences your members expect, and what you should do to prepare for the future.
The Necessary Evolution of IT
From financial management to learning management, technology plays an integral role in an association’s operations. How do you evolve IT’s pathway from a break/fix operations role to a strategic partner and ensure that your technology, people, and processes are aligned with your mission and goals? What are the requirements for IT staff in that new environment?
Most tech company executives will always be technology lovers at heart. Join our panel for a rapid-fire rundown of the latest tools and strategies we’re using to improve our own businesses—that are just as applicable in associations as they are in tech companies.
If you are interested in attending or have additional questions, please contact Ava Weinstein at firstname.lastname@example.org.